PetStore.Direct LLC
Platform LiveApril 2026

Software Development Agreement · Pet Jet Development × PetStore.Direct LLC · Effective 15 Dec 2025 · Contracted scope delivered & running · V2/V3 platform additions active

Project Timeline
V1 — Contracted & Owned

4 Sprints · Delivered · In Production · $55,000

V2 — Licensed from PetJet

Communications Platform + Campaign System · No licence fee

V3 — Licensed from PetJet

AI Platform + Manufacturer Intelligence · No licence fee

V1 — Contracted Deliverables
Owned by PetStore.direct$55,000 Total
1
Sprint 1 — Dashboard & Agent Mgmt · $25k

Voice & chat config, KB, analytics, interaction history, access control

2
Sprint 2 — Shopify AI Agent · $10k

Product lookup, order placement, promotional flows — voice & chat

3
Sprint 3 — Gorgias Ticketing · $10k

Ticket search, AI summaries, tag management, human-agent handoff

4
Sprint 4 — ShipStation/Tracking · $10k

Order & shipment tracking, escalation — delivered via Shopify sync

V2 — PetJet Communications Platform
Out of Scope · Licensed · No Licence Fee
What V2 Added
  • Full PSTN/WebRTC voice infrastructure — Telnyx & Twilio as sub-trades
  • Enterprise SaaS: multi-tenancy, CRM, Stripe billing, RBAC, white-label
  • 3-Tier Agentic AI Routing: Voice → Enhanced RAG → PetJet AI
  • Campaign Management System (built at PSD request) — 4-step wizard, multi-channel, cron batch, analytics
V3 — PetJet AI + Manufacturer Intelligence
Out of Scope · Licensed · No Licence Fee
PetJet AI Platform
  • Configurable AI routing & Super Assistants — Tier 3 of 3-tier system
  • PetJet bears all AI credit & development costs
Manufacturer's Intelligence Platform
  • ~1,200 manufacturers · ~5,500 products
  • 3-tier AI enrichment: rule-based → LLM selling intelligence → LLM brand research
  • Zero-hallucination search + human review queue
Financial Summary
$55k
V1 Contract

4 Sprints · Paid · Delivered

$2.5k
Per Month

Maintenance (Appendix F)

$0
Licence Fee

V2 & V3 platforms — consumption fee only

$5k
Revival Design

Separate invoice · Paid in full

Contract vs. Delivered — Executive Summary

The signed Agreement commits four Sprints totalling $55,000 — all delivered and paid. A substantial body of additional work was also delivered beyond the contract scope. This work has not been invoiced or discussed with PSD — this deck is the starting point for that conversation. Our estimated fair value for the out-of-scope work is $60k–$84k.

AI-Assisted Market Cost

~$203k–$307k to build the full delivered scope with modern AI tooling

Traditional Build Cost

~$627k–$1.04M through a traditional agency

Out-of-Scope Estimate

$60k–$84k · Not yet invoiced or discussed

In-Scope Sprint Cost Comparison
In-Scope Subtotals

In-scope pricing was fair-to-aggressive — the contract price lands right around the AI-assisted cost to produce. A traditional-build client would have paid $140k–$212k for the same outcomes.

Out-of-Scope Deliverables
Not Yet Invoiced · Estimated $62k–$87k · For Discussion
Product Search Engine · Est. $28k–$35k

3-tier enrichment, managed taxonomy, zero-hallucination search, AI classifier, URL validation

AI Chat Integration · Est. $8k–$12k

Storefront widget, product engine + Gorgias integration, real-time recommendations, escalation

AI Monitoring & Multilingual · Est. $6k–$9k

Daily monitoring, EN production + ES & PT in testing, per-language behaviour tuning

Admin Dashboard v2 · Est. $18k–$25k

Full CRM, Campaigns wizard (Voice/SMS/WhatsApp), Agent Manager with tiered routing

Revival Shelter Design · $5,000 (paid)

Design package including route variants, brand tokens, interactive pattern specs, content and asset inventory, client-revision cycle. Invoiced and paid separately.

Exodus — Custom Shopify Theme · Est. $8,000

Full Dawn-based custom Shopify theme. Custom sections (header, list-collections, featured, search, related, main-product, cart-items, cart-footer), snippets, 3 CSS style files plus JS, translations, JSON templates across index, about, list-collections, product, collection.

Revival Design ($5k) has been invoiced and paid separately. All other figures are estimated fair values for work delivered outside the signed contract scope — not yet invoiced or discussed with PSD.

Out-of-Scope Value Gap
Out-of-Scope Subtotals
Grand Total — What PetStore.Direct Actually Received
$60k
Total Paid to Date

V1 Contract $55k + Revival $5k

~$72k
Out-of-Scope Estimate

~$60k–$84k · Not yet invoiced · Subject of this discussion

1.2M
7 -10 employees , 12 mths of work

Full scope of work delivered · ~\$1.2M incl. licensed platforms

PetStore.Direct has paid $60,000 to date — $55k for the contracted V1 sprints and $5k for the Revival Design package. A further ~$60k–$84k of work was delivered outside the contract scope and has not yet been invoiced. This deck is the starting point for agreeing how to handle that work commercially. The licensed V2/V3 platforms are provided at $0 licence fee, contributing significant additional platform value.

Key Contract Clauses
§2.2 — Acceptance Window

3 days after delivery to notify of non-conformity in writing. Silence = deemed accepted. Relevant for Sprint 4 (ShipStation → Shopify redirect).

§3.2 / §3.3 — Payment & Late Fees

Invoices due within 7 days. Undisputed overdue amounts accrue 1.5%/month interest.

§5.1 / §5.4 — Work-for-Hire

PetStore.Direct owns Sprint deliverables upon payment. Repository handover not required until Sprint fees are paid.

§5.5 — Post-Termination Licence

Client may continue on Ask Joey Base at $200/month + consumption after termination.

§8.2 / §8.4 — Termination

30 days' written notice. Outstanding fees for work performed become immediately due.

§10 — Governing Law

Florida law. Disputes → 30-day good-faith discussion → binding AAA arbitration, Palm Beach County.

V1 / V2 / V3 Platform Versioning
Step 1 — V1: Contracted & Owned

4 Sprints · $55k · Voice capabilities · PetStore.Direct owned

Step 2 — V2: Licensed · Communications Platform

Telnyx telephony · Konnect CaaS · CRM · Campaigns · Agent Manager · No licence fee

Step 3 — V3: Licensed · AI + Manufacturer Intelligence

AI/ML Platform · 1,200 manufacturers · 5,500 products · Multilingual agents · No licence fee


Original Verbal Scope

Pre-contract: Managed voice SaaS + a single MCP integration. No platform, no dashboard, no UX/UI contemplated.

Chat IS in the Contract

Section 1.1, Appendix B §2.1(b), and Appendix C all explicitly include chat. Not out of scope.

Sprint 4 & Maintenance — Items to Formalise
Sprint 4 — ShipStation → Shopify Redirect

Appendix E names ShipStation APIs specifically. The redirect to Shopify was a sound client decision — Shopify holds authoritative order/fulfillment/tracking data. However, a short written acknowledgement (email or Slack) confirming the redirect would make §2.2 acceptance unambiguous.

Appendix F — Maintenance Agreement

$2,500/month payable in advance on the 1st. Up to $500/month AI consumption included. Up to 2 code changes/month (max 8 hrs). 12-month initial term, auto-renews monthly. 60 days' termination notice.