PetStore.Direct LLC
Platform Live
April 2026
Software Development Agreement · Pet Jet Development × PetStore.Direct LLC · Effective 15 Dec 2025 · Contracted scope delivered & running · V2/V3 platform additions active
Project Timeline
V1 — Contracted & Owned
4 Sprints · Delivered · In Production · $55,000
V2 — Licensed from PetJet
Communications Platform + Campaign System · No licence fee
V3 — Licensed from PetJet
AI Platform + Manufacturer Intelligence · No licence fee
V1 — Contracted Deliverables
Owned by PetStore.direct
$55,000 Total
1
Sprint 1 — Dashboard & Agent Mgmt · $25k
Voice & chat config, KB, analytics, interaction history, access control
2
Sprint 2 — Shopify AI Agent · $10k
Product lookup, order placement, promotional flows — voice & chat
3
Sprint 3 — Gorgias Ticketing · $10k
Ticket search, AI summaries, tag management, human-agent handoff
4
Sprint 4 — ShipStation/Tracking · $10k
Order & shipment tracking, escalation — delivered via Shopify sync
V2 — PetJet Communications Platform
Out of Scope · Licensed · No Licence Fee
What V2 Added
  • Full PSTN/WebRTC voice infrastructure — Telnyx & Twilio as sub-trades
  • Enterprise SaaS: multi-tenancy, CRM, Stripe billing, RBAC, white-label
  • 3-Tier Agentic AI Routing: Voice → Enhanced RAG → PetJet AI
  • Campaign Management System (built at PSD request) — 4-step wizard, multi-channel, cron batch, analytics

Campaign system equivalent value: $45k–$75k. Written amendment required per §12.
V3 — PetJet AI + Manufacturer Intelligence
Out of Scope · Licensed · No Licence Fee
PetJet AI Platform
  • Configurable AI routing & Super Assistants — Tier 3 of 3-tier system
  • PetJet bears all AI credit & development costs
Manufacturer's Intelligence Platform
  • ~1,200 manufacturers · ~5,500 products
  • 3-tier AI enrichment: rule-based → LLM selling intelligence → LLM brand research
  • Zero-hallucination search + human review queue

Spanish/Portuguese agents in testing — PetJet R&D only. English is the sole contracted language.
Financial Summary
$55k
V1 Contract
4 Sprints · Paid · Delivered
$2.5k
Per Month
Maintenance (Appendix F)
$0
Licence Fee
V2 & V3 platforms — consumption fee only
$5k
Revival Design
Separate invoice · Paid in full
Contract vs. Delivered — Executive Summary
The signed Agreement commits four Sprints totalling $55,000 — all delivered and paid. A substantial body of additional work was also delivered beyond the contract scope. This work has not been invoiced or discussed with PSD — this deck is the starting point for that conversation. Our estimated fair value for the out-of-scope work is $60k–$84k.
AI-Assisted Market Cost
~$203k–$307k to build the full delivered scope with modern AI tooling
Traditional Build Cost
~$627k–$1.04M through a traditional agency
Out-of-Scope Estimate
$60k–$84k · Not yet invoiced or discussed
In-Scope Sprint Cost Comparison
In-Scope Subtotals
In-scope pricing was fair-to-aggressive — the contract price lands right around the AI-assisted cost to produce. A traditional-build client would have paid $140k–$212k for the same outcomes.
Out-of-Scope Deliverables
Not Yet Invoiced · Estimated $62k–$87k · For Discussion
Product Search Engine · Est. $28k–$35k
3-tier enrichment, managed taxonomy, zero-hallucination search, AI classifier, URL validation
AI Chat Integration · Est. $8k–$12k
Storefront widget, product engine + Gorgias integration, real-time recommendations, escalation
AI Monitoring & Multilingual · Est. $6k–$9k
Daily monitoring, EN production + ES & PT in testing, per-language behaviour tuning
Admin Dashboard v2 · Est. $18k–$25k
Full CRM, Campaigns wizard (Voice/SMS/WhatsApp), Agent Manager with tiered routing
Revival Shelter Design · $5,000 (paid)
Design package including route variants, brand tokens, interactive pattern specs, content and asset inventory, client-revision cycle. Invoiced and paid separately.
Exodus — Custom Shopify Theme · Est. $8,000
Full Dawn-based custom Shopify theme. Custom sections (header, list-collections, featured, search, related, main-product, cart-items, cart-footer), snippets, 3 CSS style files plus JS, translations, JSON templates across index, about, list-collections, product, collection.
Revival Design ($5k) has been invoiced and paid separately. All other figures are estimated fair values for work delivered outside the signed contract scope — not yet invoiced or discussed with PSD.
Out-of-Scope Value Gap
Out-of-Scope Subtotals

Admin Dashboard v2 and Product Search Engine are the largest uninvoiced items. Exodus (custom Shopify theme) adds $8k to the ask. Revival Design ($5k) is already paid and shown for reference only.
Grand Total — What PetStore.Direct Actually Received
$60k
Total Paid to Date
V1 Contract $55k + Revival $5k
~$72k
Out-of-Scope Estimate
~$60k–$84k · Not yet invoiced · Subject of this discussion
1.2M
7 -10 employees , 12 mths of work
Full scope of work delivered · ~\$1.2M incl. licensed platforms
PetStore.Direct has paid $60,000 to date — $55k for the contracted V1 sprints and $5k for the Revival Design package. A further ~$60k–$84k of work was delivered outside the contract scope and has not yet been invoiced. This deck is the starting point for agreeing how to handle that work commercially. The licensed V2/V3 platforms are provided at $0 licence fee, contributing significant additional platform value.
Key Contract Clauses
§2.2 — Acceptance Window
3 days after delivery to notify of non-conformity in writing. Silence = deemed accepted. Relevant for Sprint 4 (ShipStation → Shopify redirect).
§3.2 / §3.3 — Payment & Late Fees
Invoices due within 7 days. Undisputed overdue amounts accrue 1.5%/month interest.
§5.1 / §5.4 — Work-for-Hire
PetStore.Direct owns Sprint deliverables upon payment. Repository handover not required until Sprint fees are paid.
§5.5 — Post-Termination Licence
Client may continue on Ask Joey Base at $200/month + consumption after termination.
§8.2 / §8.4 — Termination
30 days' written notice. Outstanding fees for work performed become immediately due.
§10 — Governing Law
Florida law. Disputes → 30-day good-faith discussion → binding AAA arbitration, Palm Beach County.
V1 / V2 / V3 Platform Versioning
Step 1 — V1: Contracted & Owned
4 Sprints · $55k · Voice capabilities · PetStore.Direct owned
Step 2 — V2: Licensed · Communications Platform
Telnyx telephony · Konnect CaaS · CRM · Campaigns · Agent Manager · No licence fee
Step 3 — V3: Licensed · AI + Manufacturer Intelligence
AI/ML Platform · 1,200 manufacturers · 5,500 products · Multilingual agents · No licence fee

Original Verbal Scope
Pre-contract: Managed voice SaaS + a single MCP integration. No platform, no dashboard, no UX/UI contemplated.
Chat IS in the Contract
Section 1.1, Appendix B §2.1(b), and Appendix C all explicitly include chat. Not out of scope.

Twilio: discussed verbally only — never contracted. V2 telephony uses Telnyx. No Twilio build was ever needed or agreed.
Sprint 4 & Maintenance — Items to Formalise
Sprint 4 — ShipStation → Shopify Redirect
Appendix E names ShipStation APIs specifically. The redirect to Shopify was a sound client decision — Shopify holds authoritative order/fulfillment/tracking data. However, a short written acknowledgement (email or Slack) confirming the redirect would make §2.2 acceptance unambiguous.

No written acknowledgement currently exists. Recommended action: confirm Sprint 4 deemed delivered via Shopify approach.
Appendix F — Maintenance Agreement
$2,500/month payable in advance on the 1st. Up to $500/month AI consumption included. Up to 2 code changes/month (max 8 hrs). 12-month initial term, auto-renews monthly. 60 days' termination notice.

Confirm whether maintenance billing has started and whether the platform is currently being supported informally pending formal maintenance start.